Looking for a live girl online? The media business continues evolving, particularly lately. There has been an inordinate number of streaming video announcements recently, coinciding with the launch of the yearly new broadcast season.
An already crowded streaming video landscape will become even more congested and will present more competition with conventional television.
Over the past few months the following initiatives were either announced or reported:
Fresh off its $85 billion purchase of Time Warner, AT&T unveiled plans to launch a streaming video service designed to compete with Netflix and the previously announced Disney initiative (whose title was recently declared as Disney +). WarnerMedia has one of the largest film and television libraries in the industry and will access content from HBO, Turner and Warner Bros.. AT&T is also reportedly in content talks with Comcast the owner of Universal Studios for their streaming services. The video service (along with Disney’s) is scheduled for a 2019 launch.
The media conglomerate recently launched MTV Studios to create online video content Hollywood executive Jeffrey Katzenberg and Meg Whitman announced the recently renamed Quibi (formerly NewTV), and struck agreements with four prominent movie producers. It’s reported Quibi (for fast bits) has received almost $1 billion in funding from Disney, Fox, NBCU and Alibaba.
Retail giant Walmart is ramping up its video offerings on Vudu. Walmart announced a partnership with MGM to create original and family-friendly content. The first programming is expected to launch in early 2019.
Apple has plans to offer original television shows and movies at no charge to Apple device owners. Apple owners will have a pre-installed TV program in devices that will incorporate both Apple-owned free content and a subscription service from other providers. It is reported Apple will invest $1 billion in content and has agreements with several production companies. The service is expected to start in early 2019 in the U.S., and 100+ international markets later in the year.
Snapchat has launched Snap Originals, reportedly a dozen original and serialized programs of different genres from notable producers made solely for the Snap app. Each episode will last about five minutes and will be designed for mobile devices.
These companies are all expected to compete with existing a la carte networks, vMVPD (Multichannel Video Programming Distributor) services and SVOD (Subscription Video-on-Demand) providers led by Netflix. EMarketer forecasts that in 2018 streaming video will reach $27.8 billion in advertising volume, +30% from 2017, while tv ad volume is projected to remain relatively flat.